African trade advisory · Market access · Compliance

Unlocking Africa’s
Trade Potential

Strategic trade advisory, market access, compliance and capacity building for businesses navigating Africa and global markets.

What we do

Turning trade complexity
into business opportunity

AfCFTA Advisory

Turn the African Continental Free Trade Area from a headline into a usable commercial route.

  • AfCFTA readiness assessment
  • Rules of Origin guidance
  • Trade facilitation support
  • Market opportunity analysis
  • Export and cross-border strategy
  • Market entry planning
Explore AfCFTA Advisory

Export Readiness

Establish whether your business, product and paperwork can withstand an international buyer’s scrutiny.

  • Export readiness assessment
  • Product-market fit assessment
  • Costed export strategy
  • Documentation and compliance preparation
  • Supply chain readiness review
Assess your readiness

EUDR & Market Access

Demonstrate traceability, legality and deforestation-free production for products entering the EU.

  • Supply chain mapping
  • Traceability advisory
  • Due diligence preparation
  • EUDR readiness assessment
  • Risk assessment
  • Exporter training
Explore EUDR Advisory

Market Entry Strategy

Identify which markets are genuinely worth the effort, and how to reach them.

  • Market and country research
  • Partner identification
  • Distribution strategy
  • Competitor analysis
  • Go-to-market plan
Plan your market entry

Trade Intelligence

Evidence for decisions, drawn from trade data, regulation and field knowledge.

  • Sector and market reports
  • Export opportunity briefs
  • White papers and policy notes
  • Trade data analysis
  • Country profiles
See Trade Intelligence

Training & Workshops

Build the internal capability so the expertise stays with your organisation.

  • Institutional programmes
  • Bilingual delivery, English and French
  • Executive workshops
  • SME bootcamps
  • Trainer-of-trainers
Explore Training Programmes
The AfCFTA opportunity

Africa’s single market is changing the way African businesses trade.

UNDERSTAND

Understand what the agreement actually changes for your tariff lines, and what it does not.

PREPARE

Assess whether your product, documentation and operations can meet origin requirements.

ENTER

Turn a first shipment into a sustainable cross-border operation.

GROW

Turn a first shipment into a sustainable cross-border operation.

The African Continental Free Trade Area creates room to expand beyond the domestic market, build regional value chains and reach customers who were previously behind a tariff wall. The difficulty is rarely ambition. It is documentation, origin rules and procedures that are not yet in place. We help businesses move from understanding the agreement to actually using it.

Discover Our AfCFTA Services
EUDR & market access

Helping African exporters navigate EUDR

Prepare your supply chain for Europe’s evolving sustainability and traceability requirements.

African exporters increasingly have to demonstrate that a product is traceable to its plot of origin, legally produced, and not linked to deforestation. It applies most directly to cocoa, coffee, rubber, wood and palm oil. The obligation is documentary: what matters is whether the evidence exists and holds together.

Assess Your EUDR Readiness

Identify products

Establish which of your products fall inside scope, and whether you act as operator, downstream operator or trader.

Map the supply chain

Trace every intermediary from the point of EU placement back to the producing plot.

Geolocation & traceability

Collect plot coordinates, with polygons for larger plots, and connect them to volumes and suppliers.

Assess risk

Document the risk of non-compliance across country, sub-national, supply chain and data-reliability factors.

Prepare due diligence

Document the risk of non-compliance across country, sub-national, supply chain and data-reliability factors.

Access the EU market

Document the risk of non-compliance across country, sub-national, supply chain and data-reliability factors.

Helping African exporters navigate EUDR

Prepare your supply chain for Europe’s evolving sustainability and traceability requirements.

African exporters increasingly have to demonstrate that a product is traceable to its plot of origin, legally produced, and not linked to deforestation. It applies most directly to cocoa, coffee, rubber, wood and palm oil. The obligation is documentary: what matters is whether the evidence exists and holds together.

Assess Your EUDR Readiness

EUDR & market access

Identify products

Establish which of your products fall inside scope, and whether you act as operator, downstream operator or trader.

Map the supply chain

Trace every intermediary from the point of EU placement back to the producing plot.

Geolocation & traceability

Collect plot coordinates, with polygons for larger plots, and connect them to volumes and suppliers.

Assess risk

Document the risk of non-compliance across country, sub-national, supply chain and data-reliability factors.

Prepare due diligence

Document the risk of non-compliance across country, sub-national, supply chain and data-reliability factors.

Access the EU market

Document the risk of non-compliance across country, sub-national, supply chain and data-reliability factors.

Why Balia Consulting

Advice that stays
close to the shipment.

From a single-product exporter to a ministry designing trade policy, the underlying question is the same: what does this market require, and can we evidence it?

African market expertise

Deep working knowledge of African markets and regional trade dynamics, built on the ground rather than from a distance.

AfCFTA Specialisation

Practical expertise translating the agreement into commercial opportunity, tariff line by tariff line.

Global Market Access

Helping African businesses understand and meet the requirements of buyers in Europe and beyond.

Practical Advisory

Clear, actionable recommendations with owners and dates, not theoretical consulting.

Capacity Building

Training designed so that capability remains with your team after the engagement closes.

Who we serve

Organisations we work with

From a single-product exporter to a ministry designing trade policy, the underlying question is the same: what does this market require, and can we evidence it?

SMEs & Entrepreneurs

Exporters & Manufacturers

Agribusinesses

International Investors

Logistics & Supply Chain Companies

Governments & Public Institutions

Development Organisations

Chambers & Trade Associations